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Grato Jalebi

Revamping the Identity of Grato Jalebi

Overview:

Grato Jalebi is a sparkly, fun brand that brings you the best of heritage sweets with a modern and contemporary twist in an ultra-competitive food sector. Together, we developed a striking presence that stood out on shelves and connected with consumers looking for an updated take on tried-and-true flavors. The work spanned logo design, product packaging and branding collateral, with a one-of-a-kind charming identity developed that sets Grato Jalebi apart in both personality and quality.

1. Branding

For Grato Jalebi’s branding we set out to develop a contemporary, yet cozy and welcoming identity that reflects what the brand stands for: Its sweet (like, really sweet) over-the-top indulgent love from all product. We created a modern play on the original sweetness of Jalebi with this swirl capturing the playful spirit of this authentic taste! We focused the color story on warmth and vibrancy, mixing oranges and creams perfect for a well-proportioned, appetizing fit. Together with the logotype we developed a full set of branded items such as business-cards, packaging and advertising arsenal all staying coherent with the refreshed face of the brand. We also created extensive brand guidelines that would see to it everything from the clients’ communication with their customers to POSM followed a cohesive and unified visual language.
  • Industry:
  • Brand Design
  • Location:
  • USA
  • Services:
  • Social Media Management

2. Social Media Management

Creating an Exciting Online Experience for Grato Jalebi With Grato Jalebi, we worked on reaching the audience using more colorful and hands-on content. Social In Facebook, Instagram, and Twitter accounts were created and optimised to match the fresh and fun vibe of the brand. We developed a content strategy that involved showcasing the product in mouth-watering images, sharing customer success stories and posting behind-the-scenes images of their kitchen. In addition to this content, attention-grabbing captions and calls-to-action were employed in order to inspire customer engagement and create a sense of community with the brand. We also launched ad campaigns to build awareness, promote special offers and drive customers in-store.

Impact:

As a result of this initiative, Grato Jalebi grew its online following significantly over just a few months with engagement leaping by 70%. The brand’s friendly and upbeat voice struck a chord with the audience and direct engagement on social media cemented the relationship with food enthusiasts. The marketing ploys also helped move merchandise and people into the stores, boosting business and their market share.

Results

The final out come was a strong visual cohesive identity, that truly conveyed the ideology of Grato Jalebi. The social media community blossomed, with heightened customer engagement and brand allegiance. Grato Jalebi’s current presence on the web now mirrors the fun, approachable spirit of the brand and with the compelling new design it stands out in an already crowded food and beverage industry generating increased interest from customers and driving business overall.