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Werqino

Elevating the Brand Presence of Werqino

Overview:

Werqino, a chic and trendy jewelry brand based in Amsterdam, wanted to strengthen its online presence and engage a wider audience with its unique and high-quality jewelry pieces. The challenge was to create a modern, sophisticated, and visually appealing brand identity that would reflect the brand’s elegance and attention to detail. Our team worked closely with Werqino to design a cohesive and luxurious brand experience through social media management, eye-catching content, and a consistent visual identity.

1. Branding

Werqino Jewelry Aim: For Werqino’s branding, the aim was to establish a high-end yet approachable look and feel that would appeal to their target demographic; jewelry lovers who enjoy modern and classical designs. We created a polished logo type with a bold, modern typography that echoed the sophistication of the brand. The design is modern and minimal; these reflect the upscale quality of the jewelry.I chose for a neutral and warm colour scheme to correspond with the elegant look & feel of he jewelry. The identity and branding elements were then used in various placements from business cards to social media posts and product packaging, providing a cohesive look for the company.
  • Industry:
  • Brand Design
  • Location:
  • USA
  • Services:
  • Social Media Management

2. Social Media Management

For the brand’s social, Werqino did a variety of posts capturing its chic aesthetic and sex appeal; showcasing their fabulous jewellery collections. We refreshed Werqino’s Instagram, Facebook and other social pages to match their visual branding and developed a content cadence of product photography, behind-the scenes imagery and brand storytelling. The content was created to present the art and adaptability that Werqino’s pieces offer in their jewelry line, focusing on the beauty and components. We used a content calendar in order to stay on top of recent posts going out based around new arrivals, promotion and seasonal collection. Paid social media efforts were also launched to connect with jewelry enthusiasts and encourage sales.

Impact:

We could see the results of our work in the improved visibility of Werqino across the internet. Social media followers upscaled by 50% and engagement surged, with the brand’s sophisticated tonality appealing to a wider demographic. The challenge: The generated content would increase the brand’s awareness and establish Werqino as a reliable name in luxury jewelry. The ads increased sales and fostered greater customer loyalty, as more people discovered the brand and identified with it.

Results

Werqino’s visual identity was refined and elevated through the partnership, aligning with their brand values: quality, style and sophistication. The social stuff took off creating lots of happy customers and growing the community online. Werqino is now positioned as an upmarket jewellery brand, enjoying its polished branding and rich online content as the driver of increasing engagement and sales.