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ACR Tours

Exploring Puerto Rico with ACR Tours

Overview:

ACR Tours is a tour company with personalized tours around Puerto Rico, and the team wanted to amp up their social media presence and lure more visitors to explore the island’s natural beauty and cultural treasures. The aim was visually rich content to advertise ACR Tours’ unique offerings—whether a scenic excursion or mojito-making classes—and make the choice to book a tour a beautiful and simple one for would-be travelers. We partnered with ACR Tours to create a compelling social media strategy that showcased the best of Puerto Rico.

1. Branding

The main goal of ACR Tours was to create an energetic and welcoming brand that created anticipation and communicated Puerto Rico’s cultural richness. We developed a fresh, modern logo that captured that tropical/organic element while still keeping with the beauty of the island. Bright and warm colors were used in the visual identity to be reminiscent of the warmth and energy of Puerto Rico. In addition to the logo, the PR firm requested promotional graphics and social media templates that were fun but simple to read so we could ensure their brand felt professional yet welcoming on all fronts of communication.
  • Industry:
  • Brand Design
  • Location:
  • UK
  • Services:
  • Social Media Management

2. Social Media Management

The social media strategy was geared to ignite wanderlust and connect with potential travelers by highlighting ACR Tours’ diversity of experiences. We created and maintained a content calendar with compelling posts about the beauty of Puerto Rico, cultural activities in-country (events) and special tours programs like “Roam Freely, Roam Far” or “Mojitos Class.” Among the content were pictures and mottos like ‘There’s No Place Like Home…Except for Puerto Rico” and “Island Vibes and Smiles,” which filled the remaining air with the spirit of the island’s friendly, welcoming nature. By complimenting “island charm” with clear calls to action, such as “Book Now”, they saw an increase in immediate bookings.

Impact:

The results were immediate. Engagement on ACR Tours’ social media sites also exponentially expanded, Instagram followers increased by 50% in only a couple of months. The vibrant images along with educational content struck a chord among prospective visitors seeking an authentic Puerto Rican experience. There was also an increase in drive traffic to the booking page since more travelers were inspired to book tours and experience the island with ACR Tours.

Results

ACR Tours was also able to effectively use attractive visuals and dynamic messaging to drive success in brand lift and customer engagement. The social media blitz solidified ACR Tours as a premier option for tourists looking to visit Puerto Rico. The added appeal led to more travelers choosing ACR Tours and the customized experience, which was soon becoming known as the premiere Puerto Rican tour company for a unique and unforgettable adventure.