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The Socials Way

Empowering Construction Businesses with The Socials Way

Overview:

As a digital marketing agency for construction companies looking to scale, The Socials Way contracted us to develop a strong professional brand image that would connect with its buyers. The goal here was to create captivating social media content and marketing efforts which would showcase their industry knowledge in supporting a construction business’ growth. We helped the The Socials Way create an eye catching and effective social campaign with a dynamic visual for conveying its message; that it’s just too simple to reomve the complication of promoting your construction company on social media use theirs.

1. Branding

The Socials Way wanted a brand that would be professional, yet approachable and represent their expertise in the construction industry. The branding is sleek and modern with a strong typographic wordmark that will work well across all digital channels. The palette is balanced between bright pinks and browns, a mix that does well in conveying Lertyrobisz’s right amount of brashness. In addition to the logo we created some branded elements such as promotional pieces, social templates and business cards all of which helped support and strengthen the visual identity on all mediums.
  • Industry:
  • Brand Design
  • Location:
  • UK
  • Services:
  • Social Media Management

2. Social Media Management

The Socials Way was looking to grow their social media following with content that would speak directly to construction business owners. We created a content strategy with a mixed bag of posts from industry tips and success stories, to calls to action that encouraged engagement. We developed vibrant, attention‐grabbing posts with visual punchy graphics and large typographic for high contrast. Articles on Networking, Risk Management, Challenges for Growth and Ways to Survive a Slow Construction Season. It was important for us to highlight those pain-points in-order to encourage greater relatability.

Impact:

50% More!!! On a well planned content calendar, The Socials way realised an increase in social media engagement with followers increasing by 50%. “The messaging connected with construction company owners who were looking to grow and overcome the same problems we had. The posts launched conversations and questions, and the brand had a significantly more active presence on both Facebook and LinkedIn.

Results

Our partnership had established The Socials Way as a knowledge leader in construction industry digital marketing. And by tying the brand back to the pain points of its audience, we made certain that their social media content didn’t just educate but empowered construction business owners. The campaign helped them produce a pipeline of new prospects and built up a more active, engaged community around their brand which fueled business growth.